1) Identify your reader and write as if you were talking to that reader.
2) Be sure to use correct and common words to get your message across. Intellectual words often confuse, rather than impress people.
3) Don’t make ambiguous statements. They will raise more questions than answers.
4) Never use the word “etc.” You will force the reader to guess what you mean.
5) Strive to write short, simple sentences.
6) Write in the active voice, not the passive one. The subject should be the originator of the action.
It’s: Mary drives the car to work.
Not: The car is driven to work by Mary.
7) Read your work out loud for continuity and rhythm.
8) Don’t submit any piece of writing without rewriting it. You can let the first draft sit for a week, and then go back to it with fresh eyes and perspective. Personally, I write several drafts and space out each.
9) Ask someone you know who is a thoughtful reader to give you a candid opinion about anything that may be missing or not be well-written.