You don’t have to be naturally creative. All you need is Selma Glasser’s classic book,
The Analogy Book of Related Words: Your Secret Shortcut to Power Writing.
You can excel at wordsmithing!
I don’t usually review books, but this one is irresistible.
It’s not only one that will educate and train you to be the skilled wordsmith you want to be, but it will also provide you with hours of entertainment and amusement.
Are you an author, freelancer, novelist, poet, storyteller, educator, speaker, minister, entertainer, public official, contester, ad copywriter, publicist, or speechwriter? These are just some of the people who need this book.
For example, with this book, contesters will enhance their ability to win prizes. I have a friend who is gifted at winning writer’s contests, and this book has greatly enhanced her skills.
And, this book is invaluable for those who generate advertising copy and constantly need a flow of ideas.
In Glasser’s superb reference book of words, terms, examples, clever slogans, jingles, verse, epigrams, puns, parody, and limericks, anyone– at any level– can develop their writing and speech.
This book will stimulate you to write your own fresh and engaging analogies to make you sparkle in print or before an audience. Glasser’s striking phrases, illustrations, humorous quips, and clichés give you a foundation for incorporating analogous words into your work or hobby interests.
Glasser makes the analogy process simple. All one has to do is find a subject area in the book with a word list that one likes, choose words that would fit into your own subject matter, and use them.
For example, you can use words associated with agriculture to write a slogan for business people.
Glasser’s example is:
To CULTIVATE customers and REAP goodwill, RAISE quality, not prices.
As another example, she uses words associated with nationality to create this:
I shop at (department store name) because their suits feature SCOTCH thriftiness, FRENCH verve, ENGLISH excellence, AMERICAN style, and UNIVERSAL appeal!
I really like this one using basketball phrases:
When you SHOOT off your mouth, you COURT disaster, put people in a FOUL mood and get everybody on the DEFENSIVE.
As for limericks, Glasser uses one involving words associated with football:
To college Dad sent his son Jack
Paying bills every year by the stack
Now what can Dad show
For spending that dough?
All he got was a lone QUARTER BACK!
If you like jingles, Glasser offers this clever one using musical terms:
If HARMONY is what you crave,
Go get a TUBA Burma-Shave!
As you can see, Glasser’s imaginative examples grow on you, and her comprehensive book is jam-packed with them.
I highly recommend this delightful book by an author who made guest appearances on many television shows, including the “Today Show.” Her work appeared in top publications including: The New York Times, Reader’s Digest, Good Housekeeping, Saturday Evening Post, Playboy, Harpers, and the Los Angeles Times.
“The Analogy Book of Related Words,” published by Communication Creativity, copyright 1990. 210 pages. A timeless book.
U.S. customers may buy a new copy from me for $12.95 plus $4 for USPS Media Mail shipping. For more details, contact me, Charlotte Digregorio, firstname.lastname@example.org
Copyright 2021 by Charlotte Digregorio.